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“送鞋大王”——在付出中感受爱(有声)

2017-09-27 14:53四六级听力 浏览:

“送鞋大王”——在付出中感受爱(有声)

 

Mary Louise Kelly ,host: From NPR News, this is ALL THINGS CONSIDERED. I'm Mary Louise Kelly.

We're going to hear now about a company that doesn't just sell products, it also gives them away. It's a shoe company based in Southern California.

As NPR's Karen Grigsby Bates reports, the owner has built a business around donating half of the shoes he makes.

(Soundbite of applause)

KAREN GRIGSBY BATES: Here's one of your first indications that Blake Mycoskie isn't a run-of-the-mill CEO.

President BILL CLINTON: Before his 32nd birthday, he had already started five successful businesses, been honored by the Smithsonian Institution and brunched with the first lady. He is not your conventional business guy.

BATES: It's not every day that a former president of the United States gives a public shoutout to your resume. But Bill Clinton says Blake Mycoskie is the most interesting young entrepreneur he's ever met.

Mr. BLAKE MYCOSKIE (Entrepreneur): President Clinton has been a huge supporter of us since the beginning, wearing our shoes, telling people - introducing me to people.

BATES: Mycoskie is CEO of Toms, a shoe company whose goal is to donate a pair of shoes every time a customer purchases a pair. He's part of a relatively new group of businesspeople who are called social entrepreneurs. They're using their business skills to achieve social objectives and they believe you can do good while doing well.

Tony Sheldon runs the Program on Social Enterprise at Yale School of Management. And he says Blake Mycoskie's vision is a harbinger of the way many future entrepreneurs want to structure their own businesses.

Mr. TONY SHELDON (Program on Social Enterprise): Their careers can't be only about financial returns, that the social return and the social impact is also integrated into that and they don't want to just make a lot of money and then give a lot to charity, they want what they do with their lives to be in service of a broader vision.

BATES: Mycoskie's notion was to create a business model that would sustain the giving he wanted to do.

Mr. MYCOSKIE: So, originally, when I had the idea, I said, if we sell a pair of shoes today, we'll give away a pair of shoes tomorrow. And then we said it was like the shoes for tomorrow project, and that I want to call them tomorrow shoes.

BATES: But you would have to have had a pretty teeny type font to get all that on the little label of the heel of each shoe. So tomorrow's shoes got shortened to Toms, which Mycoskie admits, causes a little confusion. He's always being asked, where's Tom?

Mr. MYCOSKIE: We always say we're all kind of Tom, you know, everyone who works here and makes this happen, not only here, but all over the world is Tom.

(Soundbite of music)

BATES: The idea for the company was sparked by a trip to Argentina in 2002.

(Soundbite of show, "The Amazing Race")

Mr. PHIL KEOGHAN (Host, "The Amazing Race"): Blake and Paige, all-American brother and sister from Texas.

Mr. MYCOSKIE: My sister and I had been there on "The Amazing Race" a couple of years before, but we don't get to really experience the culture, you know, you just run through there really quickly.

(Soundbite of show, "The Amazing Race")

Ms. PAIGE MYCOSKIE: We're the ultimate team because we know each other well. We know each other's strengths and weaknesses.

Mr. MYCOSKIE: You know, I really don't have a lot of fears. I'll tell you what scares the hell out of me, though - second place.

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